Connecting, empowering, and challenging our female employees

Why working towards gender equality is good for business 

There are several reasons why working towards gender equality is good for business.  

Diversity leads to innovation. When businesses like ours have a diverse workforce with gender balance, they tend to have more diverse perspectives, experiences, and ideas, leading to innovative solutions to problems. In addition, ensuring inclusive recruitment gives access to a wider talent pool. By embracing gender equality, businesses can tap into the entire talent pool, rather than limiting themselves to only half of it. This can lead to a broader range of skills and experiences that can benefit the organization. 

Read the article ( In Norwegian): Want more women in the tech industry: - Could become life-threatening if we don't take action>

We believe gender equality creates a more inclusive work environment where everyone feels seen, heard and appreciated, which boosts morale and employee engagement. Research shows that engaged employees are more productive and contribute more to the success of the business. 

However, the benefits range outside our internal world. By prioritizing gender equality, we appeal to a wider range of customers, particularly those who value diversity and inclusion. By demonstrating a commitment to gender equality, we believe we can build a positive reputation and brand image that attracts customers. In addition, we make products, services, and solutions that are aimed at a diverse user base. This means that we need to have the same representation to be able to meet the needs our customers and users have.

Finally, we believe that a diverse workforce enhances decision-making. Diverse teams tend to make better decisions because they consider a broader range of perspectives and ideas. When gender equality is a priority, businesses can create teams that are more reflective of their customer base, leading to better decision-making and problem-solving.